Introduction
It is this incessant desire
on part of people that has inspired
Paras to dedicate itself to issues that
might appear to be trivial, but in reality,
are quite significant in life. The range
of such issues is extensive. To identify
them, one simply needs to be sensitive
towards such problems. And make the
right solutions available. At Paras,
the process behind finding every such
solution is backed by extensive consumer
research, often carried out in an obsessive
manner. While identifying these real
life problems and related behavioral
patterns, the health aspects are also
put on high priority, so that the end
result is not just a cosmetic one, but
a truly healthy solution.
The result of these efforts is that
today, Paras has a diverse range of
innovative products, many of which
have created totally new categories
by themselves. Not to mention, they
have been enormously successful. So
much so, that today, Paras products
have not only found a place on the
shelves of most households, but in
the hearts of people as well. In short,
the philosophy at Paras, of providing
solutions that care about you, is
quite visible in its many works of
art - the many brands that truly enhance
life.
The ‘Dream’ Factory
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This is the manufacturing plant
where many of the Paras’
new ideas take shape. Each of
these ideas are tested, extensively
researched and once approved,
produced. The process of shaping
up these ideas into full-fledged
products involves hi-tech facilities
and a huge production capacity.
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The manufacturing plant of Paras,
situated at Kalol, near Ahmedabad,
is symbolic of a 360-degree approach.
By inducting state-of-the-art machinery,
set up time is considerably reduced,
while facilitating product diversification.
These smart machines can easily be
re-organised for the production of
an entirely different product. As
a result, diverse products can be
worked upon in record time.
Good manufacturing practices, disciplined
environment and a motivated professional
workforce have enabled Paras to deliver
innovative products in record time,
again and again.
The backbone
New categories. New products. New
promises. What makes the customer
believe in them all?
It’s the faith that comes with
time, with a positive experience of
using a product/service offered by
the company. By realising that the
promises were indeed fulfilled. But
winning this faith isn't easy. It
comes after plenty of research and
consumer study done on a large scale.
In case of Paras, the entire process
of advanced research hinges on one
focal point to provide care, and not
just cure. To serve people with value
added products and not just cosmetic
makeovers. And to create new product
categories. All this has made Paras
a reliable and favoured name amongst
the masses.
For Paras, this long journey of many
years has indeed been a glorious one.
And with more and more dreams taking
shape at Paras, its glorious streak
will continue to brighten up many
more lives.
Connecting Together
One goal, one spirit, and many hands
joined together - that’s what
defines the strong distribution network
of Paras. It comprises of a strong
chain of C&F agents, along with
1700 stockists, which cater to as
many as 8 lac retail outlets, ensuring
that every Paras product reaches its
customers in record time, across the
country.
Complimenting this efficiency at
home is an equally effective network
operating at a global level - covering
more than 45 countries like Kuwait,
Oman, Saudi Arabia, Malaysia, Maldives,
Kenya, Uganda, Singapore, Myanmar,
Ukraine, Panama, West Indies, UAE
and Australia.
Sterling Hospital
The Paras philosophy of 'care, not
just cure’ attained a more humane
form with the setting up of the Sterling
Hospital - a multi super-speciality
hospital, offering the best in health
care. Working with a single-minded
focus of making lives better.
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is a 290-bed hospital, managed
by a corporate body, along with
a distinguished panel of health
experts. The hospital is complete
with latest technologies and state-of-the-art
facilities that include 75 monitored
beds, digital cardiac cath lab
as well as 7 major operation theatres
equipped with HEPA filters and
MAC laminar vents. With its various
surgical and medical departments,
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Sterling offers services 24 hours a
day. Critical surgeries and in-depth
investigations can be carried out at
the Sterling Hospital, with minimum
risk of infection. It comes as no surprise
then, that Sterling is looked upon as
a rare world-class hospital of western
India.
Today, Sterling enjoys a preference
over other leading hospitals, even
among the NRIs. Besides speaking volumes
about the treatment meted out, it
is also a fair reflection of the faith
people have in Sterling. And the spirit
of benevolence behind it.
website: www.sterlinghospital.com
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