BoroSoft was launched at a time when all the other creams in this category were made with a sticky formulation, which resulted in accumulation of dirt and grime in the skin pores. This made the skin greasy, and the face, dull and dark.

But rather than just providing a non-sticky cream for chapped dry skin, BoroSoft went further to offer the moisturing property of Aloe Vera. This concept of providing a value-add beyond mere remedial action, fit well with the expectations of the new generation. Hence, the market hold of Paras was boosted further.

Soon, BoroSoft's skin care solution also came in the form of BoroSoft dry skin soap - another revitalizing touch for skin, by Paras.