Caring for our consumers, employees, our business partners and the world in which we live in is our priority. We actively engage our consumers and customers, translating their needs and requirements into our products and services, thus creating consumer value wherever we position our products. This is core thought behind our innovation process. We are committed to providing products and services which consistently offer value in terms of price and quality.

Our endeavours are accurately and properly labelled, advertised and communicated. In our scientific and innovative approach to meet consumer requirements we respect and take into account the issues of our consumers and of society. We work on the basis of sound science in applying rigorous standards of product safety.

Quality and consumer safety is the responsibility of every Paras employee and we demonstrate visible and consistent leadership to meet this policy.

The drive for quality, in all that we do, is a passion reflected in our brand development, manufacturing and customer service processes and is also expected of our business partners.