DermiCool came as a refreshing break from the ordinary prickly heat powders. While others focused on providing relief from sweat, skin burns, prickly heat and itchy rashes, DermiCool went a step ahead. It also offered what the body really craves for, in such heat - icy cool breeze, a long lasting freshness, the feel of a slight drizzle. Every time DermiCool is used, one experiences comfort that is heavenly, as it provides immediate respite from the oppressive heat.

On the communication front too, the entry of DermiCool prickly heat powder has been equally dramatic - cool, icy sensation in scorching summer.

In DermiCool, one could see the medicinal benefits combined with the real feeling of goodness. This once again brought to forefront the philosophy of Paras - cure and care, together. And while the masses danced with joy, banishing the 'chubhti-jalti garmi and ghamoriyan' from their life.