Why didn’t anyone think of it before? It was a problem that always existed with us, around us. May be we never thought 'it' needed a ‘solution’. In medical terminology, 'It' is called ‘Intertrigo’. We know it simply as the ‘itching’ caused due to sweat.

In a country like India, where heat and humidity are the order of the day, the skin has a tendency to sweat a lot. As a result, the need to itch increases, and could become a cause of social embarrassment. Paras offered a solution that was aptly named - ItchGuard. The response to this new product was overwhelming. And within no time, ItchGuard rose to become a star performer at Paras. It had addressed an issue, which was so common, so personal to everyone, yet so unspoken. And by doing this, it projected, in a very strong manner, the philosophy of Paras of providing solutions where none existed, to make lives healthier.

Today, ItchGuard as a brand encompasses both medical as well as lifestyle values. Because, sweat is integral to a hectic routine. And so, ItchGuard is now being looked upon as part of daily hygiene, complimenting active life!