Krack entered the market, when there was no complete, dedicated solution for cracked heels. Caused due to dryness, prolonged exposure to water, etc., cracked heels were always subjected to traditional, home remedies or cold creams - a fact revealed through research. In some cases, the problem was outrightly ignored, as cracked heels were thought to be either a natural phenomenon or an incurable medical condition.

Under such circumstances, Krack was no less than a breakthrough in the personal care products’ segment. It brought to everyone's notice, that cracked heels was indeed a problem that could have a solution: a simple, effective one.

Driven by strong belief in nature and a constant desire to deliver better products, continuous value additions were made to upgrade the formulation of Krack. The result - Krack SR. This new upgraded version aimed at imbibing the ingredient benefits of Ayurveda, handpicked and chosen to create the cream formulation. And today, Krack SR is the reason behind millions of smiling faces, and beautiful feet!