Livon
Baalon
ka rakshak 'Livon reflects'
is the perfect expression of
Paras' ability to identify a
problem that most of us overlook,
and then to provide the perfect
remedy for it. It was identified
that tangling resulted in hair
breakage and difficulty in managing
hair.
The launch of Livon was no
less than creating a tangible
marketing proposition out of
nowhere.
Because, till Livon was launched,
everybody else talked and made
products that made tall claims
about overall well being of
hair, without addressing a specific,
realistic problem. Even if they
did, it was more about the cosmetic
value – the look and texture
of hair.
Livon Silky Potion was launched
as a perfect solution. It detangled
the hair with amazing ease,
reduced hair breakage, leaving
the hair manageable and frizz-free.
Only a little amount of Livon,
applied to damp hair after a
hair wash, was enough to detangle
them.
Not only does Livon provide
an effective solution for a
common problem, it also offers
cosmetic benefits that enhance
look and texture of hair.
Today, Livon is seen as the
most convenient and beneficial
way to have untangled, manageable,
soft and smooth hair. It's not
just been a hit, but a rage.
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