Livon Silky Hues, yet another first from Paras, was launched to target a different set of people with a new benefit. The problem identified was that coloured / dyed hair might look good initially, but over a period of time it felt rough, dry and looked dull.

Hair colours and dyes contain harsh chemicals that damage the cuticles present on the outermost layer of hair strands, making hair dry, rough and lifeless.  Exposure to external factors like hard or chlorinated water, dust and sunlight cause the coloured hair to look faded, leading to increased usage of hair colours, perpetuating a vicious cycle.

Livon Silky Hues not only detangles the hair as Livon silky potion does but it also  restores the shine, smoothness and softness to dull looking coloured hair.