There are age-defying creams, moisturizing creams, anti-wrinkle creams and fairness creams. Could there still be a need gap left for a skin cream?

The answer was 'yes'. And Paras called it ‘Recova’. It wasn't a skin care cream, but a skin 'repair' cream. Our skin has its own repair system, which weakens with time, resulting in the skin losing its youthful charm, softness and suppleness. This becomes a reason for discomfort and loss of confidence amongst women.

It is this discomfort that Recova promises to do away with. Targeting women who have moved beyond their youth, Recova helps the skin to regain its youthful charm on regular application over a period of 30 nights.

Projecting itself as a unique 30 night 'skin repair’ cream, Recova, in only its launch year promises to be yet another success story from Paras.