Stopache is an analgesic pill that provides relief from headaches. But at the time of its launch, Stopache didn't just take care of headaches, its revolutionary single pill dosage also destroyed the myth that pills can cure headaches only if taken two at a time.

As Stopache's popularity increased among the masses it left the competition grappling for its space on the pie-chart. A marketing breakthrough in the true sense, Stopache completely altered the dynamics of the analgesic business. To an extent that people even began to look at the two-pill treatment as an ‘overdose’ of the medicine.

It came as no surprise then, that the competition began to follow suit. Meanwhile, Paras continued to march ahead, as a company dedicated to innovation.